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  • 'Children make fun of me and call me a Vanni. I want to go to school not get married'
  • 'School is where my heart lies'
  • 'We work from morning till evening in the cotton fields. We work in this scorching heat to feed our families'
  • 'Culture is our identity. We want to pass on our art and music to the next generation'
  • 'My trees, my home, my shelter is no more. I am homeless, I am sad'
  • 'This is my fourth daughter. My husband who wants a son does not realize my health is getting bad from worse'
  • 'I have painted a message against the custom of Swara on my truck so that people realize what a cruel custom it is'




Peace and




Ethnomedia is a media organization that uses positive aspects of culture to change the culture of injustice. It reaches out to the targeted audiences through film, music, art, and dialogue. We speak the language of the audiences that we are reaching out to.

The aim is to amplify voices that need to be heard, transform hearts and mind and inspire audiences' to act for change.

We have solutions that are relevant, creative and culturally sensitive.

Recent Activities:
Cultural Diversity Day celebrated
May 23, 2014: To celebrate World Cultural Diversity Day, the Institute for Preservation of Art and Culture (IPAC) and... More
Vigil for activist Rashid Rehman
May 9, 2014: Politicians, civil society activists and representatives of non-government organisations gathered in... More
Ethnomedia is launching its new website
May 1, 2014: Ethnomedia has recently revamped its official website covering all the aspects of its content including... More
Filmmaker by cause
Feb 23, 2014: Samar Minallah Khan never felt like a "typical urbanised child". At home, she saw a progressive atmosphere,... More
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