Ethnomedia & Development is a registered non-government organization that promotes a culturally sensitive development approach. Ethno media uses media and research to promote values of dignity, human rights and justice. The organization also works with civil society organizations to undertake advocacy and action on areas of concern for women as well as for a larger enabling environment. A mutual collaborative relationship has been developed with various departments and organs of the Government of Pakistan .

 The organization has been involved in advocacy with them at the policy making and implementation levels to reflect women's concerns in policies and to create linkages for implementation for women at the grass roots levels. By doing so, it builds a culture of human rights through print media, electronic media, research, public forums and workshops.

 Ethno media has developed and implemented communications strategies for various  non-government organizations.  It  has developed documentaries 'docu-songs' , talk shows,  that have been screened in the rural  areas in the form of mobile screenings, on national and regional television channels and at International Film Festivals and events. For a local Pashto channel Ethno media produced weekly documentaries on women and child right's issues. The aim was to promote dialogue and insight into issues like child labor, gender discrimination, honor killings, Swara/ Vanni etc.

Through various forms of media,  we make an effort to open the eyes of the civil society, policy makers, human rights activists to culturally sanctioned forms of violence, bringing unseen images, untold stories and seldom heard voices to public attention---catalyzing political engagement and lasting change.

"Give the gift that keeps on giving: a good society. Your grandchildren

will be glad you did." -Randy Schutt